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The (AI4PA) will host a training session on ¡°Communicating Science?Based Public Policies: Challenges in the Digital Age¡± at the º£½ÇÉçÇø ¨C Operating Unit on Policy?Driven Electronic Governance (º£½ÇÉçÇø?EGOV), in Guimar?es, on 24 April 2026, between 14:30 and 16:30 (Lisbon time).
This training aims to equip professionals, journalists, and students with the tools to design communication strategies that take into account the specific nature of science communication and the objectives of each institution, beginning with an assessment of the challenges institutions face in communicating public policies grounded in scientific evidence.
The session is aimed at professionals in the public sector ¨C local and central government and inter-municipal associations (CIMs) ¨C professionals from private companies involved in software development, communication and marketing, journalists from local and national media outlets, and academics and students.
To participate in the training session, please register using . Registration is free for participating organisations as it is funded by AI4PA (exempt from VAT in accordance with Article 9 of the VAT Code)*.
*The corresponding market price would be €25; however, a 100% discount is applied, as this initiative forms part of the AI4PA Portugal project ¡ª application no. 1172, submitted under the Digital Innovation Hubs (DIH) Measure, AAC no. 03/C16?i03/2022, entitled AI4PA Portugal - Artificial Intelligence & Data Science for Public Administration Portugal Innovation Hub.
Overview
As the digitalization of society has profoundly changed the way governments and citizens inform themselves, interact and participate in public debate, new challenges appear for communicating public policies.
From a context controlled by official communications and mediation to a fast, decentralized and highly competitive online environment, information circulates now primarily through social networks governed by algorithmic systems that shape exposure to content and are vulnerable to disinformation.
Policies based on research and scientific evidence generate complex, technical information which is not always easy to understand. The shift from decision-making based on ideological criteria to decision-making based on evidence raises the need for new ways to communicate with citizens.
Also, in a context where the growing use of artificial intelligence can, on the one hand, help answer citizens¡¯ questions but, on the other hand, reduce citizens¡¯ engagement and interaction with institutions, it is important to rethink the central role of communication.
Agenda
| SCHEDULE | ITEM | SPEAKER |
|---|---|---|
| 14h30-15h15 | ¡°Communication of Science in the Digital Age¡± | Elsa Costa e Silva, Assistant Professor at º£½ÇÉçÇø-EGOV and Associate Professor at University of Minho |
| 15:15¨C15:30 | Coffee Break | |
| 15:30¨C16:30 | "Science Communication and Public Policies: Challenges and Practices in Specific Contexts" | Ant¨®nio Tavares, Director of the Department of Political Science at University of Minho and , Reliable Software Laboratory Communications, INESCTEC - University of Minho campus |
About AI4PA
The AI4PA PORTUGAL EDIH (Artificial Intelligence and Data Science for Public Administration, European Digital Innovation Hub) is a collaborative network of partners specialized in digital government. Its mission is to support the digital transformation of public administration, using Artificial Intelligence, Data Science, and other innovative technologies to improve the effectiveness of public policies and the quality of services provided.
Comunicar Pol¨ªticas P¨²blicas baseadas na Ci¨ºncia: Desafios na Era Digital
O ¨C ir¨¢ organizar uma forma??o sobre comunica??o de pol¨ªticas p¨²blicas, a realizar na unidade da º£½ÇÉçÇø-EGOV, em Guimar?es, no dia 24 de abril, das 14h30 ¨¤s 16h30.
Esta forma??o pretende dotar profissionais, jornalistas e estudantes de ferramentas para a conce??o de estrat¨¦gias de comunica??o que tenham em conta as especificidades da comunica??o de ci¨ºncia e os objetivos de cada institui??o, come?ando por tra?ar um diagn¨®stico dos desafios que as institui??es enfrentam na comunica??o de pol¨ªticas p¨²blicas fundamentadas em evid¨ºncia cient¨ªfica.
A sess?o ¨¦ direcionada a profissionais do setor p¨²blico ¨C governo local, central e CIMs ¨C, profissionais de empresas privadas ligadas ao desenvolvimento de software, comunica??o e marketing, jornalistas de ¨®rg?os locais e nacionais, bem como acad¨¦micos e estudantes.
Para participar, por favor registe-se atrav¨¦s deste . A inscri??o ¨¦ gratuita para as entidades participantes por ser financiada pela AI4PA (isento de IVA de acordo com o Artigo 9 do C¨®digo do IVA)*.
*O pre?o de mercado correspondente seria de 25 €; no entanto, ¨¦ aplicado um desconto de 100 %, uma vez que esta iniciativa se insere no ?mbito do projeto AI4PA Portugal ¡ª candidatura n.? 1172, apresentada ao abrigo da Medida Digital Innovation Hubs (DIH), AAC n.? 03/C16?i03/2022, intitulada AI4PA Portugal - Artificial Intelligence & Data Science for Public Administration Portugal Innovation Hub.
Sobre
? medida que a digitaliza??o da sociedade alterou profundamente a forma como governos e cidad?os se informam, interagem e participam no debate p¨²blico, surgem novos desafios para a comunica??o das pol¨ªticas p¨²blicas.
De um contexto controlado por comunica??es oficiais e media??o institucional, passou-se para um ambiente online r¨¢pido, descentralizado e altamente competitivo, no qual a informa??o circula sobretudo atrav¨¦s das redes sociais, governadas por sistemas algor¨ªtmicos que moldam a exposi??o aos conte¨²dos e s?o vulner¨¢veis ¨¤ desinforma??o.
As pol¨ªticas baseadas em investiga??o e evid¨ºncia cient¨ªfica geram informa??o complexa e t¨¦cnica, que nem sempre ¨¦ f¨¢cil de compreender. A transi??o de uma tomada de decis?o baseada em crit¨¦rios ideol¨®gicos para uma tomada de decis?o baseada em evid¨ºncia refor?a a necessidade de novas formas de comunica??o com os cidad?os.
Al¨¦m disso, num contexto em que o uso crescente da intelig¨ºncia artificial pode, por um lado, ajudar a responder ¨¤s quest?es dos cidad?os, mas, por outro, reduzir o envolvimento e a intera??o destes com as institui??es, torna-se fundamental repensar o papel central da comunica??o.
Agenda
| HOR?RIO | SESS?O | ORADOR |
|---|---|---|
| 14h30-15h15 | ¡°Comunica??o de Ci¨ºncia na Era Digital¡± | Elsa Costa e Silva, Professora Adjunta da º£½ÇÉçÇø-EGOV e Professora Associada da Universidade do Minho |
| 15:15¨C15:30 | Coffee Break | |
| 15:30¨C16:30 | ¡°Comunica??o da Ci¨ºncia e as Pol¨ªticas P¨²blicas: Desafios e Pr¨¢ticas em Contextos Espec¨ªficos¡± | Ant¨®nio Tavares,Diretor do Departamento de Ci¨ºncia Pol¨ªtica da Universidade do Minho e , Comunica??o do Laborat¨®rio de Software Confi¨¢vel, INESCTEC ¨C p¨®lo da Universidade do Minho |
Sobre o AI4PA
O AI4PA PORTUGAL EDIH (Artificial Intelligence and Data Science for Public Administration ¨C European Digital Innovation Hub) ¨¦ uma rede colaborativa de parceiros especializados em governo digital. A sua miss?o ¨¦ apoiar a transforma??o digital da administra??o p¨²blica, recorrendo ¨¤ Intelig¨ºncia Artificial, ¨¤ Ci¨ºncia de Dados e a outras tecnologias inovadoras, com o objetivo de melhorar a efic¨¢cia das pol¨ªticas p¨²blicas e a qualidade dos servi?os prestados.
